Lafayette Steamworks

Campari — Stay Bitter

The bar set for the Honor Society spot starring Sarah Michelle Gellar — the film, the design renders, and the set itself in 3D.

The film

Design renders

Renders from the design model, made while the set was being developed.

Design render — the bar from the front, shelves stocked, pendants lit — The bar, front

Design render — along the bar, stools in a row, shelves glowing — Along the bar

Layout study for the revised set arrangement — Layout study

The set, photographed

The finished set on the day, photographed on set by Gabrielle Rosenberg.

The finished bar on set — bottle wall lit, bar dressed — The bar, dressed and lit · Photograph: Gabrielle Rosenberg

The finished bar from a second angle, fully dressed — The bar, second angle · Photograph: Gabrielle Rosenberg

Bar-top still life on the finished set — On the bar · Photograph: Gabrielle Rosenberg

Bar-top detail on the finished set — On the bar · Photograph: Gabrielle Rosenberg

Bar-top arrangement from another angle — On the bar · Photograph: Gabrielle Rosenberg

Campaign still — the dressed lounge corner as it appears in the finished campaign — The finished frame · Photograph: Matthew Harrington / Honor Society

The set, in 3D

Walk the set as built in the model. Start from one of the three camera positions, or drag to look around — then pick a lens, set an f-stop, and click anywhere in the set to focus on it.

Open the viewer full-screen

Credits

DirectorSasie Sealy

StarringSarah Michelle Gellar

ProducerBradford Carter

ProductionHonor Society

Set decorationGabrielle Rosenberg SDSA

Production designAnthony de Robertis

Nominated — Best Achievement in Décor/Design of a Short Format: Webseries, Music Video or Commercial, 6th SDSA Awards for Television (2025–2026). Set Decoration by Gabrielle Rosenberg SDSA with Production Design by Anthony De Robertis. SDSA nominations announcement.